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What is moisture wicking and why do you need it?

What Exactly is Moisture Wicking? We talk a lot about moisture wicking – it’s even part of our name. It’s an important performance wear feature, especially in socks. But what exactly is moisture wicking, and why does it matter? When You Don’t Have Wicking  Moisture wicking technology is what differentiates your athletic socks from your […]

Girl Push Ups Swiftwick

Girl Push Ups? No Thanks

When it comes to physical activity, whether it’s running, cycling or strength training, women have generally been treated differently than men. There has always been an underlying “rule” that men are more capable when it comes to sports and exercise, while women were weaker, slower and less able to compete. We see this theme when we […]